Yucky Duck Fashion

Yucky Duck Fashion

Saturday, 21 September 2013

A Day in The Eye of Lulu - CFW Collaboration

Little did I know two weeks ago, when I was writing my blog post stating I was going to take a step back from blogging that I now would be making a huge announcement in regards to an email I received earlier this week. For those of you that follow my Facebook page, you will have seen that last month I was contacted by one of Lulu Guinness' head quarters press team in regards a photo I uploaded to my Instagram. Last month, my boyfriend snapped a pic of me kissing my new Dice bag from the Spring/Summer 2013 collection while on a night out at 1am. It was this photo that subsequently lead to a series of emails between myself and the press team in regards to it appearing on their website, Facebook and weekly blog. They had previously read my post on my day trip to Kildare Village here and it was clear to them that I was both a huge fan and asset to the brand.

As London Fashion week unfolded over the week of 14th to the 18th of September, I followed the events closely, and it was then I came across a collaboration between international designer and OBE laureate Lulu Guinness and eight of the United Kingdom's most renowned fashion bloggers. The campaign was called 'A Day in The Eye Of' as these eight bloggers were given one of Lulu's eye purses' from her new Autumn / Winter collection. It was the task of these chosen few to snap their daily fashion week events from the FROW or the BRO' (back row as I like to call it), as seen through their 'eyes' and upload it to every social media outlet possible both publicising themselves, their style, the bag and London's fashion scene.

After enquiring about the campaign to their press team, and stating that Cork Fashion Week began In October and was I thinking about purchasing the bag to do something similar. I was then invited by Lulu's press team to become a brand ambassador of the new eye purse as they aimed to expand their London stunt to other global fashion weeks with international bloggers.

After ironing out the execution and social media guidelines, I received the (Irish) emerald eye bag by courier yesterday. This had all happened so fast. After doing some research on the previously chosen bloggers, I realised that I was a pretty small fish in comparison to their readership reach. This is why it is such an honour for me, as realistically they could have chosen anyone, but instead decided to chose someone who genuinely loves the brand. Despite it being a well known British brand, my aim is to use these opportunity to publicise Irish fashion, designers and Cork City as much as possible through attending the events of Cork Fashion Week running from the 5th to the 12th of October to an international audience.

I also have a few more Cork Fashion Week cards up my sleeve, but you will have to wait until nearer the time until I reveal them. While you won't catch me on the FROW, be sure to catch me and my 'eye' during the events taking place next month on her website here. I can't wait to report back to Lulu my posts and pictures of my experience and help put Irish fashion and local designers on the map. Want to find out more about the 'Day in the Eye of' campaign? Check out this page and photos on Instagram using the hashtag: #dayintheeyeof


Ella Gregory of 'Coco's Tea Party' with the Sapphire Eye

Olivia Purvis of 'What Olivia Did' with the Emerald Eye

Danielle Wightman-Stone of 'Fashionista Barbie' with the Hazel Eye

Until next time Ducklings,
Love Vera Xx

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