Yucky Duck Fashion

Yucky Duck Fashion

Thursday, 15 August 2013

OohLaLa Blog Awards & Penneys A/W '13 Collection Preview

Last Tuesday, I was invited to Dublin to attend the OohLaLa Beauty and Fashion blog awards and official magazine launch party. My blog didn't make the finalists cut, and because of that I am able to write a constructive post-mortem analysis of the night from a neutral perspective. The night had both highlights and lows, and I struggled the last 24 hours of what twist I was going to put on the whole occasion.

My boyfriend and I travelled up on Tuesday afternoon and after a quick browse in Brown Thomas and a stroll around Grafton Street we checked-in to our hotel in the notorious party district of Harcourt Street. I kept cost down by bringing my heated rollers with me and doing my own make-up and tan for the evening.

After looking back on my previous posts I realise that this is the first dress I've worn.  I first tried this red dress on a few months back in Brown Thomas Cork. Despite The Kooples (€110 sale) tag, the commodity of the peplum and strapless detail, both make this dress less Parisian and more Saturday night on the town. I did my best to 'boho it up' with a pork-pie hat from H&M (€10) my Lulu Guinness Radio (€115 sale) and these stone-age Penneys studded sandals circa 2009. My look was finished with a Newbridge Silverware torque cuff. 

My boyfriend James and I pictured at 37 Dawson Street

We arrived at the venue 37 Dawson Street at 7.30pm and much to my disappointment were told there were no goody bags left which were packed with a Penneys voucher, Coco Brown tan, nail varnish, make-up voucher and other delicious treats. The place was jammed as bloggers mingled and flashes of cameras were in synch with the strobe lighting. 

With award nominee Ciara O'Doherty from WildChild Stories

After lengthily speeches from magazine reps, the winners were announced. Literally just announced, with no credit or mention given to the list of other nominees. And with that the crowd dispersed and the night was over. I know I will be criticised for saying that, but my heart went out to both the winners and losers on the night. Everyone who writes a blog knows how many other people in their lives contribute to it's construction through photography, web design and even proof reading. It was very clear that the night was very much about the magazine and less about the bloggers who travelled from around the country to attend. 

My biggest congrats to the winners on the night!
Nuala Gorham - Best fashion Blog for Penny & Polaroids
Leanne Woodfull - Best Video Blog for Thunder & Threads AND Blogger of the Year Award
Nessa Cotter - Best Blog Newcomer for Life's Lust Haves
Yavanna Evans - Best Beauty Blogger for The Make-up Monster

A highlight of the night, however, was getting the chance to preview the Penneys Autumn Winter Collection. I am very excited about the various new season coats I saw, especially the hot pink, blush pink and faux-fur coat. The quality of which looks on par with other more expensive high street versions. There was a strong emphasis on tarten and a favourite piece was the gold embellished black knit which won't be appearing in shops for another couple of months. 

Here's some pics from the sho'

Until next time Ducklings,
Love Vera Xx

1 comment:

  1. I absolutely adore your blog. Its so cute <3 Your outfit here is fab. Im a fellow Corkonion just started a general life\ fashion blog. Could you give me some tips for starting oug and getting noticed? Thanks x